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*ENTIRE* Marketing College Course Condensed Into A Single Article – Product Vs Offer

College – and most “marketing” education in general – typically teaches you the 4 P’s of the “marketing mix” – Price, Product, Promotion & Place. If you have an ambitious teacher, you may end up with the 7 P’s. Either way, whilst these are a great way to describe the effects of existing marketing/products, they’re actually a very poor representation of how to *create* new products. The way to do this is to focus on the TWO things that matter – “Product” + “Offer”.

Adding Goal Setting To Your Online Business

People used to come to my high school and talk about how important it was to have goals. “You have to set realistic but ambitious goals for your life in order to feel fulfilled with life.” I am paraphrasing, of course, because in high school I was a young punk and never paid attention at those assemblies. I was just happy to get out of class. But as I’ve grown and matured, I have begun to realize what they really meant by “goals”. Goal setting can be an essential part of every aspect of your life. Goal setting needs to be an essential part of your online marketing campaigns, but only if you plan to succeed.

The Real Difference Between Marketing and Advertising

Most people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.

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What Is The Biggest Trap Of Goal Setting

by Jill Smi

Goal Setting! It’s a wonderful thing. All you have to do is set a goal and now your life is on easy street. Unfortunately, it doesn’t work that way.

But wait a minute, I thought goal setting is all the rage? All I have to do is set a goal, everything becomes clear and all my next steps instantly appear. I guess that is possible, but you must avoid the biggest trap of goal setting.

What about your big goals that haven’t happened yet?

Most likely they will provide you with a very positive pay off and be good for all those around you. Is it just a cake walk when you go after your goals or are there obstacles? You have probably already encountered obstacles or you would have everything you ever wanted.

What are these obstacles?

Well, there is a huge variety of them. They can be physical, mental, spiritual and they differ from person to person and from goal to goal. Knowing the specific details of the obstacles is nice, but what really matters is having the ability to consistently navigate around whatever might come up.

There are major areas where obstacles develop and the first area is not having a clear target or goal. If you have no clue as to what your target is, how can you possibly know if you hit it? How can you even start to plan a means to get there?

The second major area of break down is not having a clear plan or road map to follow. Your goal is doomed to remain in this dream state where you never take specific steps towards it.

The third major break down area is failing to track your progress. You have a great goal and a detailed plan, but you do not have a system in place to evaluate if your plan is working or if you are even following your plan. All plans require that you follow them in order to create any value and most likely they will also need course corrections. Once you start on your plan, you will discover new information that you didn’t know before and your plan will need to be updated.

Lastly, the final major area of break down is not having an outside means of accountability. Something that checks up on you to verify you are making progress towards your goal.

Now that we know the major areas where goal setting breaks down, what is the biggest trap of goal setting? Simply put, it is not having a system in place that ensures you follow through on all the critical steps of goal setting. The good news is, once you set up your system, you can use it for all your goals.

First, your system needs to consistently remind you what your target / goal is. Many goals are abandoned because they were put off so many times, that thinking about them only reminds you of all the time that has been wasted.

Second, your system needs to track your progress. This enables you to make course corrections. Not only will it ensure you arrive at your goal, it also provides motivation by revealing all the progress you are making.

Finally, your system needs an OUTSIDE means of accountability. Something that checks up on you to make sure you have a clear target, you are following your plan, tracking your progress, and making the needed course corrections.

Avoid the biggest trap of goal setting! Develop a system that will guarantee you will follow through, no matter the goal, no matter the obstacle. Your goals are waiting and success is sure to be yours.


What are these obstacles? Well, there is a huge variety of them. They can be physical, mental, spiritual and they differ from person to person and from goal to goal. Knowing the specific details of the obstacles is nice, but what really matters is having the ability to consistently navigate around whatever might come up.

There are major areas where obstacles develop and the first area is not having a clear target or goal. If you have no clue as to what your target is, how can you possibly know if you hit it? How can you even start to plan a means to get there?

The second major area of break down is not having a clear plan or road map to follow. Your goal is doomed to remain in this dream state where you never take specific steps towards it.

The third major break down area is failing to track your progress. You have a great goal and a detailed plan, but you do not have a system in place to evaluate if your plan is working or if you are even following your plan. All plans require that you follow them in order to create any value and most likely they will also need course corrections. Once you start on your plan, you will discover new information that you didn’t know before and your plan will need to be updated.

Lastly, the final major area of break down is not having an outside means of accountability. Something that checks up on you to verify you are making progress towards your goal.

Now that we know the major areas where goal setting breaks down, what is the biggest trap of goal setting? Simply put, it is not having a system in place that ensures you follow through on all the critical steps of goal setting. The good news is, once you set up your system, you can use it for all your goals.

First, your system needs to consistently remind you what your target / goal is. Many goals are abandoned because they were put off so many times, that thinking about them only reminds you of all the time that has been wasted.

Second, your system needs to track your progress. This enables you to make course corrections. Not only will it ensure you arrive at your goal, it also provides motivation by revealing all the progress you are making.

Finally, your system needs an OUTSIDE means of accountability. Something that checks up on you to make sure you have a clear target, you are following your plan, tracking your progress, and making the needed course corrections.

Avoid the biggest trap of goal setting! Develop a system that will guarantee you will follow through, no matter the goal, no matter the obstacle. Your goals are waiting and success is sure to be yours.



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Article Source: http://www.articlesphere.com/Article/What-Is-The-Biggest-Trap-Of-Goal-Setting/193683

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