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*ENTIRE* Marketing College Course Condensed Into A Single Article – Product Vs Offer

College – and most “marketing” education in general – typically teaches you the 4 P’s of the “marketing mix” – Price, Product, Promotion & Place. If you have an ambitious teacher, you may end up with the 7 P’s. Either way, whilst these are a great way to describe the effects of existing marketing/products, they’re actually a very poor representation of how to *create* new products. The way to do this is to focus on the TWO things that matter – “Product” + “Offer”.

Adding Goal Setting To Your Online Business

People used to come to my high school and talk about how important it was to have goals. “You have to set realistic but ambitious goals for your life in order to feel fulfilled with life.” I am paraphrasing, of course, because in high school I was a young punk and never paid attention at those assemblies. I was just happy to get out of class. But as I’ve grown and matured, I have begun to realize what they really meant by “goals”. Goal setting can be an essential part of every aspect of your life. Goal setting needs to be an essential part of your online marketing campaigns, but only if you plan to succeed.

The Real Difference Between Marketing and Advertising

Most people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.

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Tips & Tricks: Better Photography

Online advertising is essential to modern business. It allows you to reach current and new customers, spread your message, and build your brand. But, creating a good advertisement for your business can be intimidating. The good news is good photography can take your business listing from average to eye-catching.

Good photography does not mean it has to be an expensive camera, lenses, professional training on aperture, shutter speed, white balance, and so on.

Here are 3 tutorials on improving your photography from the Pros. A small tweak on the photography will work wonders for you, even with your smartphone, let’s get started!


01: 5 Tips to Instantly Up Your PHOTO GAME

Peter McKinnon: Youtube Creator on photography and cinematography.

Click here to Peter McKinnon’s Channel

02: 3 Tips for BETTER Portrait Locations for Your Photo

Mango Street: Youtube Channel creating photography + filmmaking tutorials

Click here to Mango Street’s Channel

03: 6 Posing Tips, Look Good in ANY Photo

Chris Hau:  video creator from Ontario, Canada.

Click here to Chris Hau’s Channel

That being said, using well-designed, compelling images in your business listing will greatly improve your readership and help engage your audience.

Don’t do damage to your brand by irritating or annoying your audience. Respect your readers by being clear and helpful in your messaging and what you are offering. However, never attempt to manipulate or trick them into taking action.

Post a business listing today, help your potential customers to find you!


If you are exploring advanced mobile photography, how about tapping the video below on manual or pro mode in the smartphone camera.

Click here to Android Authority’s Channel

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