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*ENTIRE* Marketing College Course Condensed Into A Single Article – Product Vs Offer

College – and most “marketing” education in general – typically teaches you the 4 P’s of the “marketing mix” – Price, Product, Promotion & Place. If you have an ambitious teacher, you may end up with the 7 P’s. Either way, whilst these are a great way to describe the effects of existing marketing/products, they’re actually a very poor representation of how to *create* new products. The way to do this is to focus on the TWO things that matter – “Product” + “Offer”.

Adding Goal Setting To Your Online Business

People used to come to my high school and talk about how important it was to have goals. “You have to set realistic but ambitious goals for your life in order to feel fulfilled with life.” I am paraphrasing, of course, because in high school I was a young punk and never paid attention at those assemblies. I was just happy to get out of class. But as I’ve grown and matured, I have begun to realize what they really meant by “goals”. Goal setting can be an essential part of every aspect of your life. Goal setting needs to be an essential part of your online marketing campaigns, but only if you plan to succeed.

The Real Difference Between Marketing and Advertising

Most people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.

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Info-graphic: Which E-Commerce Platform? (Comparison)

There had never been a better time to start an online business than today.

Anyone with a computer with internet access can get started almost immediately without acquiring any special skills.

How to Choose the Best eCommerce Platform?

The biggest fear for most users is choosing the best platform for their online store. This infographic by CodeinWp provides a detailed comparison between 3 eCommerce Platform giants on the market.

INFOGRAPHIC: WooCommerce vs Magento vs Shopify by


Try WooCommerce free

Try Shopify free

Get Magento free demo


— Extra —

What did the eCommerce Platforms say?

Here are some interesting articles from the eCommerce platforms comparing themselves against each other for your reading pleasure.

Shopify vs Magento

Shopify vs WooCommerce

Magento vs Shopify

WooCommerce vs Shopify

WooCommerce vs Magento

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