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*ENTIRE* Marketing College Course Condensed Into A Single Article – Product Vs Offer

College – and most “marketing” education in general – typically teaches you the 4 P’s of the “marketing mix” – Price, Product, Promotion & Place. If you have an ambitious teacher, you may end up with the 7 P’s. Either way, whilst these are a great way to describe the effects of existing marketing/products, they’re actually a very poor representation of how to *create* new products. The way to do this is to focus on the TWO things that matter – “Product” + “Offer”.

Adding Goal Setting To Your Online Business

People used to come to my high school and talk about how important it was to have goals. “You have to set realistic but ambitious goals for your life in order to feel fulfilled with life.” I am paraphrasing, of course, because in high school I was a young punk and never paid attention at those assemblies. I was just happy to get out of class. But as I’ve grown and matured, I have begun to realize what they really meant by “goals”. Goal setting can be an essential part of every aspect of your life. Goal setting needs to be an essential part of your online marketing campaigns, but only if you plan to succeed.

The Real Difference Between Marketing and Advertising

Most people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.

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How To Use Location Service

The booming of online advertisings, GPS navigations, courier services has significantly helped businesses to reach their customers. Many business owners also set up their business profiles in search engines and social media to increase exposure. However, these are only effective when people search for keywords related to your product/service. Hence, the real challenge is getting your potential customers to look for you (without paying for expensive advertisements). combined multiple categories of business listings to attract massive web traffic of audience looking for various business information. Tag your business on our map alongside many others significantly increase the chance of visitors to find you.

In this tutorial, we’ll show you how to set up location for your business listing step by step. Let’s do it!



—– Listing Owners’ Perspective —–


Option 1: This is where you enter your location


Option 2: Alternatively, you can use the map to pinpoint your exact location if your address is not shown.

(i) First, ‘Drag’ to move the map


(ii) Then, ‘Scroll’ to zoom or out. Or click on the ‘+’, ‘-‘ button on the right.


(iii) Next, ‘Click’ to pin your exact location on the map.


(iv) You may select ‘Lock Pin Location’ to secure the pin.


Option 3: The third option would be entering your coordinates manually as shown in the screenshot below.


—– Visitors’ Perspective —–

This is how it looks on your single listing. Click on ‘Get Direction’ will link the visitors to Google Map and navigate them to your doorstep.


Set up your business information on yield the remarkably high return for your limited marketing budget. It only requires minimum time and effort so you will have more time for your core business activities. Happy posting!


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