Adding Goal Setting To Your Online Business by Jill Smi
People used to come to my high school and talk about how important it was to have goals. “You have to set realistic but ambitious goals for your life in order to feel fulfilled with life.” I am paraphrasing, of course, because in high school I was a young punk and never paid attention at those assemblies. I was just happy to get out of class. But as I’ve grown and matured, I have begun to realize what they really meant by “goals”. Goal setting can be an essential part of every aspect of your life. Goal setting needs to be an essential part of your online marketing campaigns, but only if you plan to succeed.
When those motivational speakers were talking about setting realistic goals, I don’t think they were talking about choosing to become a nuclear physicist because you’re good at math. That is unrealistic as a goal, not because you can’t become a nuclear physicist (you can) but because it is too general and better classified as a dream. A realistic goal would be to get an A on the physics final.
Goals should be focused and
What on Earth does this have to do with online marketing? Well, in any venture, online marketing or rock climbing, goals have to be specific and attainable in the foreseeable future. Goals have to have purpose and should lead to the fulfillment of a dream, not be the dream itself. Having a goal of making enough money online to quit your job is useless. That is a dream. You need to have goals that lead to this, such as:
A. I will find five affiliate marketing programs that relate to the subject matter in my blog each week for the next two months.
B. I will sign up 25 people over the next two weeks for my e-zine.
C. I will become a world famous “blogger”.
D. I will post one SEO article that is relevant to my blog’s subject matter every 3 days for the next 90 days.
Goals A, B, and D are all very specific and can be measured. They have a definite quota to fill in a given amount of time. They can be met, measured, and checked off of your to-do list. These goals will move you forward and enhance your online marketing plan in a meaningful and directed way, and will actually make you money. I put goal C in the list to make sure you were paying attention. It’s not a goal at all! When will you become a
Dreams are wonderful and when met, drive the world forward. Dream big and reach for the stars! It is ok to dream about staying home all day with your kids while you make money online, but remember that without specific, attainable and measurable goals, dreams can never become reality! Never confuse dreams with goals in your online marketing campaigns. Be specific. Be directed. Have a plan in mind that will turn your dream into reality. Be careful not to get so lost in a dream that you forget about how you are going to get there. You need to keep an eye on both to succeed.
College – and most “marketing” education in general – typically teaches you the 4 P’s of the “marketing mix” – Price, Product, Promotion & Place. If you have an ambitious teacher, you may end up with the 7 P’s. Either way, whilst these are a great way to describe the effects of existing marketing/products, they’re actually a very poor representation of how to *create* new products. The way to do this is to focus on the TWO things that matter – “Product” + “Offer”.