A Great Producer Does not Make a Great Owner

One of the first mistakes most new business owners make is wanting to be in control of everything. They have just left their corporate nine to five and the last thing they want to have is a boss or someone looking over their shoulder. Well the problem with this mentality is that most new business owners are producers, meaning that they develop the product or service and are great at the specific execution of such, but they have never run a business before.

When starting your new business focus on what you are good at. If it is cranking out widgets, then crank out widgets. Have someone else execute the sales, accounting, and other operation tasks. This will allow you to turn out an exemplary product and not be bogged down trying to do every task your business requires. You are a specialist in your product and others are specialists in theirs, let them educate you and help make your business a success. You are still in charge and have the final say in what happens but you are allowed to move your business forward with highest quality product.

This way you will not lose focus on what your business is about. Many new businesses fail shortly after they begin because no aspect of the business is done well. The product suffers because the producer is focusing on other tasks. These other tasks are not executed well because it is not the expertise of the producer and eventually most aspects are done poorly and the overall business quickly deteriorates.